The tourism industry in Lexington, Buena Vista, and Rockbridge County supports an estimated 1,247 jobs.

These tourism-related jobs represent 7.3% of the region’s employment.

Annual direct tourism-related spending in the region is estimated to be $44.8 million.

Local government revenues from tourism spending total $1.2 million per year.

Film projects are also an important tourism-related economic generator in Lexington, Buena Vista, and Rockbridge County. Paramount Pictures had a total economic impact of $5.3 million on the area while filming War of the Worlds in 2004.